标题：Surveying the Factors Relating to Website and Customer in Creating Trust to Electronic Banking (Case Study: Refah Bank Branches in the City of Rasht)
期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2014
卷号：3
期号：2
页码：9830
出版社：S&S Publications
摘要：The objective of this research is to study the relation between individual factors and website characteristicswith customers trust in electronic banking. This research is practical (applicable) from objective point of view, anddescriptive-correlative from methodological point of view. Statistic population of this research is 27450 activecustomers of Refah bank in the city of Rasht that 429 people were selected randomly as research sample.Questionnaires with 33 questions were used to gain data. The hypothesis were considered using structural equationsand the results showed that individual factors including view factors, skill factors and personality and also websitecharacteristics have a meaningful(significant) effect on customers’ trust in electronic banking.
关键词：Trust; E-Banking; Web Site; Individual Factors
