期刊名称：International Journal of Advanced Research in Computer Engineering & Technology (IJARCET)
印刷版ISSN：2278-1323
出版年度：2013
卷号：2
期号：2
页码：493-498
出版社：Shri Pannalal Research Institute of Technolgy
摘要：The retail sector was one of the first sectors to make significant investments in collecting and integrating customer data in data warehouses. Retailers have generally earned a significant return on their IT system investments by using business intelligence systems to analyze the data to improve business performance with a focus on reducing operating costs, without sacrificing the customer experience. The levers that a retailer can use to optimize performance include: price, promotion, markdown, assortment, space, allocation and replenishment. Data-driven decision making is the key to successful decisions regarding all of these levers. This research paper describes the business intelligence (decision support solutions) in retail industry. The main aim of the paper is to analyze the advantages of business intelligence in retail industry and business intelligence solutions for the retail industry.
关键词：Business intelligence; Retail industry; Business ; Intelligence Solutions; Customer Relationship Management; ; Supply Chain Management; Alternative Sales Channel
