期刊名称：Social Transformations in Contemporary Society
印刷版ISSN：2345-0126
出版年度：2013
期号：1
页码：257
出版社：Mykolas Romeris University
摘要：Purpose – to determine the scope of on-line social networks in promoting socially responsible decision on safe food consumption.Design/methodology/approach – analysis of scientific literature, synthesis, case study of an online social networking site sveikasvaikas.lt. Findings – the scope of on-line social networks in promoting socially responsible decision on safe food consumption is described. Trends for further research revealed.Research limitations/implications – this research paper is the background in order to create a socially responsible consumption model based on the impact of active participation at on-line social networks. Limitations of this paper are as follows: empirical analysis for promoting socially responsible decisions is carried out only by case analysis of a particular online social networking site sveikasvaikas.lt; in order to create socially responsible consumption model a deeper empirical analysis is necessary (a quantitative analysis is planned for the further research).Practical implications – in the era of globally advertised non-natural food production the scope of on-line social networks in promoting socially responsible decision on safe food consumption is growing: giving the right information about the composition of the production, helping to come to a decision to use safe food. Case study reveals the possible types of social technologies to be used in this process.Originality/Value – the scope of on-line social networks in promoting socially responsible decisions on safe food consumption is revealed in this paper. Only socially responsible business can remain and grow in the market.
关键词：socially responsible consumption; corporate social responsibility; social ; technologies; decisions; public interest
