期刊名称：Jurnal Komunikasi : Malaysian Journal of Communication
印刷版ISSN：2289-151X
电子版ISSN：2289-1528
出版年度：2012
卷号：28
期号：1
页码：89-96
出版社：Universiti Kebangsaan Malaysia
摘要：The diffusion of information and communication technology (ICT) for adoption among the elderly faces the issue of reluctant to adopt and use the technology. Unlike some of the other categories of users, individuals in this category show little interest to use ICT. Reasons for not using ICT among the elderly are fear of the technology, do not know how to use, do not need the computer, and cannot afford to buy computer and fee for Internet connection. As the elderly are perceived to be low ICT literate and fear to technology, their desire to use the technology need to be develop through provision of simple and easy to use technology. A simple gadget called Jendela Informasi Anda (literally translate as your window of information) or in short JENii was developed and introduced to this segment of the population as a strategic step to bridge the age digital divide. JENii contains easy applications and steps to teach the elderly on how to operate the gadget, how to access the content and how to overcome minor technical problems. This paper reports on the findings from the impact study on the use of JENii among the 26 pioneer users in Kota Kinabalu areas in East Malaysia. The focus of the discussion is on perception and experiences of users in using JENii. The study employed survey and focus group discussion. The findings indicate that the users' interest to use JENii depend on the knowledge to operate JENii i.e. to on and off, use the icons, and seek the information. Some users report that they don't use JENii often because they forget how to operate it and the content is not updated. Thus, the users feel frustrated and their motivation and interest
关键词：diffusion of innovation; digital divide; JENii; fear of ; technology; adoption
