期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2013
卷号：2
期号：7
页码：3061
出版社：S&S Publications
摘要：With the latest advances in technology along with the human advancements, a tough competition existsbetween various organizations and the top management. At this stage, the Research and Development (R & D) andMarketing of products are more important. As a result, the multinational enterprises should rely on both the innovationsand marketing strategies of products for higher competency. TRIZ is a premier disruptive technology for innovationthat can be used throughout many industries and sciences. Elements of TRIZ can be effectively used by a wide range ofpeople -- from children to adults. The genesis of TRIZ is derived from empirical data, patents. This paper introducesthe concept of ideality and an overview over the literature of TRIZ aiming to benefit the production industries in India.
