期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2013
期号：ICEE
页码：470
出版社：S&S Publications
摘要：This paper explores the forecasting practices of the selected Indian Small and Medium Enterprises. A model and framework is developed to link the awareness of modern PPC techniques with the perceived usefulness. The model was empirically tested using the data collected from a questionnaire schedule administered among the selected Small and Medium Enterprises. It is observed that the perceived use of forecasting, influence Small and Medium Enterprises performance. Reasons for the low level usage of forecasting and its implications are discussed in the paper. The paper ends with the suggestions for improving the usage of forecasting and Small and Medium Enterprises performance.
