期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2012
卷号：1
期号：2
页码：192
出版社：S&S Publications
摘要：“Marketing is a societal process by which individuals and groups obtain what they need and want throughcreating, offering and freely exchanging products and services of value with others.”-Philip Kotler. Marketing iseverywhere. Formally or informally, people and organizations engage in a vast number of activities that could becalled marketing. There are four P’s of marketing mix namely 1. Product 2. Price 3. Promotion 4. Place(Distribution).A major focus of this article related to channels of distribution in Cement industry. A channel ofdistribution comprises a set of institutions which perform all of the activities utilized to move a product and its titlefrom production to consumption. This research has focused in cement industries confined with retailers andconsumers.
