期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2012
卷号：1
期号：2
页码：226
出版社：S&S Publications
摘要：Advertising is the commercial promotion of goods and services done in order to increase the sales. There are number of meansof advertising which includes television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouthand in many other ways. Advertising informs the buyers about the availability of a certain product or service in themarket and encourages them to buy it.The main objectives of advertising:* Increase the use of certain products and increase demand for that product in-turn.*Increase the brand name by creating new consumers.* To indicate introduction of new products or replacement of old ones.Ethicsis the rules or standards governing the particularadvertisement. Ethics is the requirement for deciding a means ofaction.With the proper standard and code the advertisements are properly categorised.
