期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2016
卷号：5
期号：2Part 3
页码：620-633
出版社：Academy of IRMBR
摘要：The given study was conducted to explain the influence of cause attribute on consumer purchase intention in beverages sector of Pakistan. Pepsi product of beverage sector helpful for data collected five point liker scale. The questionnaire were personally conducted at Okara for analyze data, statistical package for social sciences (S.P.S.S) version 16 Cronbach’s Alpha test was use for reliability of instrument’s, multiple regression and correlation test were applied to measure size and nature of association among hypothesis and variables. The result of data analysis should positive result congruence between the firm’s product and cause, donation amount proximity donation and the purchase intention.
关键词：Congruence Between The Firm’s Product And Cause; Degree Of Cause’ Participation For Consumer; Donation Amount; Proximity Donation; Purchase Intention.
