期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2016
卷号：5
期号：2Part 3
页码：676-687
出版社：Academy of IRMBR
摘要：The purpose of study identifies the dimensions of A.T.M service quality that effect the customer satisfaction. In banking sector data was collected through questionnaire with five point likert scale and sample size 100 by using convenience sampling technique. SPSS 20 used as statistical tests for the analysis of correlation and regression.Regression analysis found that positive and significant result relationship between price, reliability, responsiveness, convenience, security, service quality on customer satisfaction. The management of MCB bank should work on price, reliability, service quality of A.T.M. In that study convenience sampling technique was used for sampling objectives because bank managers don’t show willingness to share the personal information of their customer due to privacy issues. So, the future research would be conducted by using random sampling technique for further generalizability of results.
关键词：Service Quality; Reliability; Security and Customer Satisfaction.
