期刊名称：International Scientific Journal of Management Information Systems
印刷版ISSN：1452-774X
出版年度：2009
卷号：4
期号：2
页码：035-039
出版社：University of Novi Sad
摘要：The paper deals with the efficiency of CRM concept implementation and its integration with other systems in the organization that are mutually functionally associated. Activity of a power supply enterprise with complex requirements in the process of consumer relationship management (CRM) is chosen for analysis. Attention is focused on the advantages of the visualization of CRM reports and indicators for this kind of specific activity. The role of software tools is specially studied as very important, because it provides support in realizing analytical and visual techniques used in CRM data processing.
关键词：Consumer relationship management; information and communication technologies; CRM strategies
