摘要：In the intense competitive Grocery Stores’ industry, increasing and retainingcustomers is not an easy job. There are studies in relevance to thecharacteristics of stores. This study determines the relationship between thestore characteristics and the store choice. Multinomial Logistic Regressiontool was used to analyze the gathered data to recognize the relationshipbetween the store characteristics and store choice. The results show thatprice, service speed and the atmosphere play an important role in selecting acertain grocery store. The findings of this paper made obvious that theconsumers with growth of inflation and economic recession are more priceconsciousand want to purchase their home and food items promptly withhygiene, security and with good surrounding of people
