摘要:This research is an attempt to investigate the correlation of the variousindependent variables which include an increase of pricing strategyadaptation, Increase of export intensity, Firm's commitment to export, Exportmarket development, Export market competition, Past Pricing StrategyAdaptation, Past Export Performance Satisfaction, Past Export Intensity,Export market distance) with dependent variable (i.e. Expected Short-TermExport Performance improvement). The framework is tested via a surveythrough questionnaire from industrial exporters of textile in Pakistan.Findings reveal that past export performance satisfaction is the only importantdeterminant of expected short-term export performance improvement in textilesector of Pakistan
关键词:Export performance; past export satisfaction; textiles; exporter of;Pakistan