摘要：The study of the investment decision process consists of economic perspectivesderived from the relationship between the lifestyle, demographic variable andbehavioral. Through this examination it has been analyzed that the behavioralvariables and utility maximization are taken together for a complete study.This study incorporated this concept by taking 30 variables from diversedecision criteria including contemporary concerns. The findings suggest thatan individual considers on the wealth maximization criteria on making theirstock purchase
