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  • 标题:INTERNATIONALIZATION STRATEGY: IS IT ALWAYS A GOOD DECISION? The LML – Piaggio: Case study
  • 本地全文:下载
  • 作者:Raffaela Palma ; Enrica Sepe ; Margherita Smarra
  • 期刊名称:Business and Management Review
  • 印刷版ISSN:2047-0398
  • 电子版ISSN:2047-0398
  • 出版年度:2016
  • 卷号:5
  • 期号:8
  • 页码:01-06
  • 出版社:Global Research Society
  • 摘要:The overall goal of this work is to provide a contribution to the studies that aim to boost the entrepreneurship, as a trigger of the idea of growth of the firms, and on internationalization as a way for the growth of the firm itself. In particular, this research has adopted a specific case, the LML-Piaggio. Growth strategies that companies have developed over time have been determined by a constant adjustment to a more and more variable, dynamic and complex environment. Among the different growth strategies, internationalization is the one that grants a "greater sustainability of the competitive benefit" (Sicca, 2011) in a setting where global market has by now become the companies' competitive arena but Lml – Piaggio joint venture shows that "internationalization strategy" isn't always a good decision. Thus, this research aims to propose a reflection on the risks related to internationalization and the importance of the entrepreneurship choices as engine the growth for companies
  • 关键词:internationalization strategy – entrepreneur – growth
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