期刊名称：International Journal of Computer Information Systems and Industrial Management Applications
印刷版ISSN：2150-7988
电子版ISSN：2150-7988
出版年度：2009
卷号：1
页码：83-91
出版社：Machine Intelligence Research Labs (MIR Labs)
摘要：With increasing networking and market globalization, it is becoming increasingly difficult to understand how social valuations of products or services emerge based on the interaction of consumers' value judgments. This paper presents a description of a service market model and constructs an agent model of consumers considering a consumer's subjective value using data obtained from a lifestyle survey. Results of the survey elucidate the relation between the usage of information technologies and other consumer attributes. Results of a multi-agent simulation show that the service diffusion pattern can change according to the influence of the intensity of network externalities.
