摘要：The European Union nominates cities as European Capitals of Culture in order to highlight the richness and diversityof European cultures and the features they share, as well as to promote greater mutual acquaintance between Europeancitizens. For the chosen cities, the nomination creates a possibility to promote the cultural identity, originality anddiversity of the region and city. The empirical focus of the article is on three cities which were chosen as EuropeanCapitals of Culture for 2010 (Pécs in Hungary), and 2011 (Tallinn in Estonia and Turku in Finland). The cities utilizevarious strategies in emphasizing and representing their cultural diversity. All of the cities stress their location as ahistorical meeting place of different ethnicities and nationalities. Additionally, the cities stress their architecture as anexpression of multicultural layers of the cities. In the cities, cultural diversity is related to the global imagery of popularculture, street culture and contemporary art. In addition, the cities stress the canon of Western art history as a base forcommon Europeanness compounded of various nationalities and regionalities. One essential strategy is to representdifferent minorities and their visual culture as signs of cultural diversity. Cultural diversity is a complex and politicalconcept. Its definitions and representations inevitably involve power structures and production of cultural and politicalhierarchies. Hierarchies and political tension are bound to the concept even though it is often introduced as equal andanti-racist discourse
关键词：Cultural diversity; Discourse; European Capitals of Culture; Multiculturalism; Pécs; Tallinn; Turku
