期刊名称：Library Information Research : Research into Practice for Information Library Services
印刷版ISSN：1756-1086
电子版ISSN：1756-1086
出版年度：2002
卷号：26
期号：83
页码：27-35
语种：English
出版社：CILIP Library & Information Research Group
摘要：This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw's work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying to sell the project to putative participants. Issues discussed include length - and degree of difficulty - of questionnaire; how to sell a questionnaire; and how to identify key prospects for interviews and focus groups. Through the experiences gained, the JUBILEE researchers were able to identify key points of good fieldwork practice in relation to the issues discussed.
关键词：information science;market research; negative attitude; fieldwork practice
