摘要：It is crucial to accomplish good marketing performance for tourism development. Tourism sphere and main marketing approaches of Armenia are analyzed in the article and some steps for advancement are suggested. The author concludes that marketing performance is also vital for the state. In this case the country tourism image and brand must be properly advertised in international tourism markets for attracting tourists. It should be done dominantly via Internet. Comprehensive information about Armenian tourism destinations, history, culture, religion, resorts must be propaganded. Armenia should be positioned in international tourism markets as the first Christian country with ancient history and culture, thermal hot springs and fascinating nature welcoming tourists for religious, resort, cultural, eco-, agro- and other purposes. This should be done not only by participating in various tourism exhibitions but also using e-marketing tools widely (advertising (in social networks), promotion and selling via internet, etc.). Surely, a complex and sistematic approach by the above mentioned directions will raise Armenia’s tourism competitiveness abroad and will attract international tourists.
