摘要：The correlation between price and quality plays a major role in the development of the hospitality industry and the more complete satisfaction of client needs. It is for this reason that over the last decade various types of lodging facilities have been actively engaged in developing sports/health services. For this purpose, there are built new and renovated existing spas and fitness centers, sports and sports/health improvement clubs. Depending on the financial capacity and motivation of both the guests and owners (managers) of lodging facilities, they can be located within the hotel itself, on adjacent grounds within a separate building, or on the premises of sports and beach facilities. This type of services plays a major role in generating additional profit, as a broad spectrum of sports/health services also includes a powerful rental framework, highly qualified instructors, new types and forms of working with guests. Russia has always been famous for its athletes and its citizens’ aspiration for a healthy lifestyle. There is a Russian proverb that says “A sound mind in a sound body”, and this state is what is nurtured by sports/health improvement and spa centers both within sanitarium/resort institutions and hotel-type lodging facilities.
