摘要：This article illustrates the backbone role of the tourism and recreation sphere in the region’s social-economic development and the significance of entrepreneurial activity not only in the recreation sphere but adjacent areas as well, which facilitates an increase in the tourism flow. The author defines the major dimensions of entrepreneurial activity in the tourist region; proposes cluster organization as an integrative form of entrepreneurial activity in the tourism and recreation sphere; defines the objective of the cluster organization of entrepreneurship, which lies in entrepreneurial entities achieving competitive advantages through the identification and realization of the innovation potential of small and medium organizations; identifies the major conditions needed for the cluster to function as an efficient system; proposes activities, as part of cluster policy, for ensuring the effective interaction of entrepreneurial establishments within the tourism and recreation sphere.
