标题：Online Shopping Trends, People Purchasing Power, their Choices and Preferences. An Indicative Study for Online Shopping Trends in Tire -2/ Tire -3 City with Special Reference to Ajmer
期刊名称：Journal of Management Engineering and Information Technology
电子版ISSN：2394-8124
出版年度：2016
卷号：3
期号：4
页码：19
语种：English
出版社：MRES
摘要：Abstract: After the incursion of smartphones and internet in people’s life, the online shopping trends are becoming more and more popular. Online shopping companies are giving offers to the people for grabbing discount offers to buy the product from their stores. The online purchasing are popular all over the India specially in youth and other people, according from the various studies the 40% of the sales are coming from Tire -2 cities after metropolitan cities. In this research paper the author is trying to find out the purchasing trends of online shopping from the tire -2 city like Ajmer. In this study the author is going to analyse the product type, the preferred mode of payment and which are the most popular Internet site from which the product is being purchased and other related options. Why there is a shift from traditional brick and mortar stores to the virtually tangible online store. For the study the author has gone for data collection both from the secondary sources and primary sources of data collection like the vendors who are supplying the logistic support to the online marketing companies and delivering the purchased goods to the customer at their door step.
