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  • 标题:The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter
  • 本地全文:下载
  • 作者:Ou, Carol X.J. ; Davison, Robert M. ; Huang, Vivian Q.
  • 期刊名称:International Journal of Knowledge Content Development & Technology
  • 印刷版ISSN:2234-0068
  • 电子版ISSN:2287-187X
  • 出版年度:2016
  • 卷号:6
  • 期号:1
  • 页码:5-39
  • DOI:10.5865/IJKCT.2016.6.1.005
  • 语种:English
  • 出版社:Research Institute for Knowledge Content Development & Technology
  • 摘要:Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean's updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA's success. The theoretical and practical implications are discussed.
  • 关键词:Social Networking Application;Networking Quality;Information Systems Success Model;SNA Success Model
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