文章基本信息

标题：Current Issues and Challenges of Estimating Lifetime Value of ‘Free Customer’ in Malaysia: An Un-Structured Interview Approach with Industrial Expertises
本地全文：下载
作者：Abdul Manaf Bohari ; Ruslan Rainis ; Malliga Marimuthu 等
期刊名称：International Business and Management
印刷版ISSN：1923-841X
电子版ISSN：1923-8428
出版年度：2011
卷号：3
期号：1
页码：167-175
DOI：10.3968/j.ibm.1923842820110301.043
出版社：Canadian Research & Development Center of Sciences and Cultures
关键词：Lifetime value;Free customer;International hypermarket;Seberang Perai of Penang