出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：The combination of ecology and brand management promotes the development of brand ecological management effectively. This study, from the perspective of biology DNA, analogy describes Brand DNA and builds the model of Brand DNA elements. Then, establish evaluation index of the brand space expansion capacity systematically from brand foundation developing capacity, brand operation management capacity, brand market control capacity, brand sustainable developing capacity and brand relationship management capacity, etc. It is aimed at providing decision-making basis for enterprise to execute brand space expansion strategy scientificly. Key words: Brand DNA; Brand space expansion; Evaluation index system
关键词：Brand DNA;Brand space expansion;Evaluation index system
