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  • 标题:Research on Staff loyalty of Creative Industries Enterprise from the Perspective of stakeholder
  • 本地全文:下载
  • 作者:Jinbing LI ; Yuqi HAN ; Jiajun ZHU
  • 期刊名称:Management Science and Engineering
  • 印刷版ISSN:1913-0341
  • 电子版ISSN:1913-035X
  • 出版年度:2009
  • 卷号:3
  • 期号:2
  • 页码:16-22
  • DOI:10.3968/j.mse.1913035X20090302.003
  • 出版社:Canadian Research & Development Center of Sciences and Cultures
  • 摘要:Abstract: This article from the perspective of stakeholders, learned theory of stakeholders, creative industries, staff loyalty and staff loyalty level; established index system for evaluating employees loyalty of creative industries; through the fuzzy comprehensive evaluation method and examples of Wuxi enterprises of the creative industries, did quantification and applied research to index system. Key words: Stakeholder; Creative Industries; Staff loyalty
  • 其他摘要:Abstract: This article from the perspective of stakeholders, learned theory of stakeholders, creative industries, staff loyalty and staff loyalty level; established index system for evaluating employees loyalty of creative industries; through the fuzzy comprehensive evaluation method and examples of Wuxi enterprises of the creative industries, did quantification and applied research to index system. Key words: Stakeholder; Creative Industries; Staff loyalty
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