出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The study analyzes the influence of satisfaction, image, and loyalty on market share within the automotive industry by using real market data to capture market share of the car brands within the study. The results of the study confirm that automobile companies, which operate in a very competitive and dynamic environment need to ensure customer satisfaction and positive brand image, that collectively affect customer loyalty to keep sustainable growth.
