出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of this study was to investigate the effects of generation X and Y consumers’ personal traits on their intention to try new tastes (e.g. local food). In order to ascertain the role of personality traits in consumer’s behavioral process of decision towards new tastes, personality traits variables - (Extraversion, Openness, Emotional Stability and Agreeableness) were introduced. Results were compared over two different generations (Generation X and Generation Y) to determine any difference of intention to try new tastes due to same personality traits.
关键词：Food related behavior; Personality; Food Liking
