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  • 标题:Influence of Behavioural Training on Interpersonal Competence with Reference to Generation X Managers
  • 本地全文:下载
  • 作者:S. Ganesan ; R. Krishnamurthi
  • 期刊名称:Journal of Marketing and Consumer Research
  • 电子版ISSN:2422-8451
  • 出版年度:2015
  • 卷号:6
  • 页码:1-3
  • 语种:English
  • 出版社:International Institute for Science, Technology Education
  • 摘要:“Generation X” is phrase that has gained entry into modern management literature. Generation X managers are expected to shoulder leadership responsibilities to steer future organizations towards excellence. However, not much research work has been carried out in Indian context to study the characteristics and preferences of Generation X and influence behavioural training on their interpersonal competence. Hence a study was conducted to study the influence of behavioural training on the interpersonal competence of Generation X managers. Data for the study were collected from 243 Generation X managers from a population of 353. The respondents were from nine companies that belonged to seven manufacturing industries. This paper presents the profile of Generation X managers, establishes the need of the study, the methodology adapted to collect the data for the study and discusses the findings of the study. Key w ords : Generation X, Interpersonal Competence, Behavioural Training
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