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  • 标题:Impact of Entrepreneurship Education on Intention and Desire for Venture Creation: An Empirical Study of Entrepreneurs and Non Entrepreneur Graduates
  • 本地全文:下载
  • 作者:Muhammad Ilyas ; Ayesha Zahid ; Muhammad Rafiq
  • 期刊名称:Journal of Marketing and Consumer Research
  • 电子版ISSN:2422-8451
  • 出版年度:2015
  • 卷号:6
  • 页码:57-65
  • 语种:English
  • 出版社:International Institute for Science, Technology Education
  • 摘要:Study Objectives: The scope of entrepreneurship education is increasing round the globe but in Pakistan, entrepreneurship education is being neglected because of unawareness of its paybacks. Realizing the significance of entrepreneurship education, this research aims at investigating the scope of entrepreneurial education in developing and designing creative ideas and implementing them innovatively. This research focuses on the impact of entrepreneurship education on intention and desire for venture creation among university students of Pakistan. The study describes the main effects found in the literature by explaining that how this education can contribute to develop, design new ideas and finally to implement them. Research Design/Methodology : This study uses positivism paradigm. A survey was conducted from 160 respondents from private and public sector educational institutes by using close ended questionnaires. For explanation, this study used a five point Likert scale questionnaire. The students, who have taken entrepreneurship education and who have not, were the respondent’s category to explain the results. Statistical Package of Social Sciences (SPSS) software was used to analyze the results. Results and analyses were derived by independent sample t-tests with the help of SPSS software to measure the significance and difference of two groups. Research Limitations : This study is focused only on the students studying in Lahore and Faisalabad with the sample size of 160 participants. The sample size is narrow which can hinder the generalization of results of study. The financial implication of new venture creation is missing which may change the effect of the study. Further studies can accommodate these limitations for more effective results. Practical Implications : The study proposes that education has strong impact on venture creation. The candidates, who hold an entrepreneurship degree, grow exponentially by exploiting opportunity, situation and ability (O-S-A). Knowledge of venture creation and confidence to venture has more impact on the establishment and growth of the venture. Originality/Value: Literature recognizes that entrepreneurship education and research on its importance is minute. So, this study will suggest avant-garde techniques for graduates to start new ventures. The results of this study will help graduates to make the economy stronger and independent by adopting new businesses. This study will open gate for new researchers to invent more creative techniques.
  • 关键词:Entrepreneurship Education; Venture Creation; Overseas; Team Building; Trust; Intention and Desire.
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