首页    期刊浏览 2025年09月17日 星期三
登录注册

文章基本信息

  • 标题:E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink
  • 本地全文:下载
  • 作者:Maria Habib
  • 期刊名称:Journal of Marketing and Consumer Research
  • 电子版ISSN:2422-8451
  • 出版年度:2015
  • 卷号:10
  • 页码:102-110
  • 语种:English
  • 出版社:International Institute for Science, Technology Education
  • 摘要:E-recruitment strategy is necessary to attract the potential employees to better equip the organization with competent workforce. E-recruitment helps to get the informal networks for the organization. These informal networks support the organization in form of employee’s clarity of their roles, which increases the organizational knowledge of employees to perform their tasks efficiently. It increases the satisfaction of employees which in result will increase the commitment of employees for organization in long run. A case study of Mobilink, a repudiated telecommunication company, is conducted to get the implication of e-recruitment strategy that either it is beneficial for the organization or not. The survey method was employed for data gathering. The results have strong support for the long run benefits, for Mobilink, of adopting e-recruitment strategy.
  • 关键词:E-Recruitment; Mobilink; Employees; Informal Networks
国家哲学社会科学文献中心版权所有