摘要：Corporate America’s increasing dependence on the electronic use of personally identifiable information (“PII”) necessitates a reexamination and expansion of the traditional conception of corporate assets. PII is now a commodity that companies trade and sell. As technological development increases, aspects of day-to-day business involving PII are performed electronically in a more cost effective and efficient manner. PII, which companies obtain at little cost, has quantifiable value that is rapidly reaching a level comparable to the value of traditional financial assets.
关键词：personally identifiable information; PII; The Right to Privacy; Griswold v. Connecticut; Federal Trade Commission; FTC; Children’s Online Privacy Protection Act of 1998; COPPA; Health Insurance Portability and Accountability Act of 1996; HIPAA; Gramm-Leach-Bliley Act of 1999; GLBA; TJX; Fair Credit Reporting Act; FCRA; Hatch v. U.S. Bank
