期刊名称：International Journal of Business and General Management
印刷版ISSN：2319-2267
电子版ISSN：2319-2275
出版年度：2016
卷号：5
期号：5
页码：13-24
语种：English
出版社：IASET Journals
摘要：Continuance in online shopping is critical. Any online retailer should understand the factors that influence the consumers to return back for more. The Expectation-Confirmation Theory model (ECT model) with its four constructs (Expectation, Perceived performance, Confirmation/ disconfirmation and Satisfaction) best suited this research. The construct ‘usage continuance’ was added to the existing model and the results concluded that the marketing insights from the original ECT model does not cease at satisfaction but moves forward toward usage continuance.
