标题：Beklenen Fayda ve Beklenti Teorileri Bağlamında Geleneksel Finans - Davranışsal Finans Ayrımı (Traditional Finance - Behavioral Finance Distinction in the Context of Expected Utility and Prospect Theories)
期刊名称：journal of accounting, finance and auditing studies
电子版ISSN：2149-0996
出版年度：2016
卷号：2
期号：4
页码：75-107
语种：
出版社：Ahmet GÖKGÖZ
摘要：Traditional finance has developed based on two fundamental assumptions, including the expected utility theory and rational choice or decision. However, this hypothesis has been criticized heavily by put forward that are not realistic enough. The basis of behavioral finance theory is based on the “prospect theory”. According to this theory individuals cannot act fully rational, they install more sense to loses than at the same amount of profit and they exhibit risk and loss aversion behaviour. Behavioral finance is intended individuals’ understanding of the reasoning patterns that used in their financial decision-making as a more realistic by including the behavioral and emotional patterns of individuals to the decision making processes. This study has focused on traditional finance and behavioral finance fields and the basics of these two fields. And also these fields are discussed and compared with general principles. This study reflects the terms of a comprehensive view on the subject. The goal of the study is to provide a better understanding of the different viewpoints that put forward by traditional and behavioral finance disciplines as a whole. Also with this study it is aimed to contribute to the theoretical background and conceptual framework that will be used in next studies.
