期刊名称：Journal of Entrepreneurship, Business and Economics
印刷版ISSN：2345-4695
出版年度：2016
卷号：4
期号：2
页码：1-39
语种：English
出版社：Scientificia
摘要：Employers in Indonesia must set themselves apart from competitors to attract high quality graduates from university since the competition for talent is so high. Therefore, employer needs to increase the value of company as a good employer by conducting early-recruitment branding strategies. This study aims to examine the impact of employer branding strategies and perceived job attributes of employer image towards organizational prestige and job pursuit intention. This paper also reveals the differences between those variables, which carried out by two oil companies in Indonesia with different characteristics. The one is state-owned oil company, and another one is multinational oil company. The respondents of this study are undergraduate students of Faculty of Economics and Business Universitas Indonesia. Using structural equation modeling method, the results show that for state-owned oil company, word of mouth endorsement is the most significant dimension affecting perceived job attributes of employer image. While for multinational oil company, advertising is the most significant dimension affecting perceived job attributes of employer image. Three of four employer image dimensions (working atmosphere, payment attractiveness, and task attractiveness) influence organizational prestige, which in turn influences job pursuit intention for both companies. The paper discusses the implication of the results for academic and company in the oil industry. Research paper
