期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2016
卷号：5
期号：3
页码：11-15
出版社：Institute for Research and Development India
摘要：Bancassurane is the result of the blend of two terms, bank and insurance where insurance products are sold through banks. Now a days over 40% of insurance business is being done through Bancassurance channel where by banks earn a revenue stream call fee based income which is a risk free income and insurance companies sell their products to a large segment through their banking partner. This paper tries to understand the concept of Bancassurance and its development in India with particular highlight on the benefits earned from this model
关键词：Bancassurance; Life Insurance; Banks; Models ; of distribution
