摘要：The paper deals with the importance of logistics in innovation process. The issue is focused on management of different logistic processes building on the innovation and on innovation process. However, logistics is an essential part of this process. The results describe logistics chain within innovation process for the satisfaction of customers′ demand and fulfilment of customers' requests on the innovation. This approach involves "7S of logistics" which means: "create proper innovation, in the proper quality, for the right place and in the right time, as well as, with the proper price and package
