标题：THE TOURIST COMPLEX SPA B.ILE FELIX B.ILE 1 MAI – PERSONALITY, DISTINCTIVENESS BY PROTECTION VERSUS DEPERSONALIZATION AND NONSPECIFIC BY GLOBALIZATION. CONCEPTUAL AND PRACTICAL ASPECTS REGARDING THE ROLE OF THE NATURAL AND ANTHROPIC SETTING IN TOURIST FITTING (I)
摘要：At society level where the reference points for heritage value and authenticity do not benefit from means and ways of advertising and awareness, at least at the level of promoting the non authenticity, in the cognizant or incognizant perspective of globalization, the personality of tourist centers of old traditions is getting lost gradually, suffocated by elements without content and with catastrophic consequences in the long or medium run. In the present research, the case of the touristic complex spa B.ile Felix B.ile 1 Mai, with a tradition of centuries in spa tourism, has gone through consistent changes of architectural style, structural functional and especially aesthetic and landscape after 1990. Accommodation is the most dynamic part, as regards quantity and quality, of a large structural and functional diversity, while on the other hand the treatment and entertainment part is the least developed. Another aspect under analysis is the aesthetic landscape feature, extremely dynamic and consistent, noticeable at the level of the entire complex by architectural diversity and eclecticism of constructions. Advertising of the spa represents an extremely important feature in present context where e communication and the visual impact are current methods of advertising with major economic efficiency. Replacement of the local feature marked by distinctiveness with allochtonous elements specific to the process of cultural levelling (see the cultural globalization) is a contemporary phenomenon when it comes to contemporary tourist fitting, pregnantly reflected in the analysis. In this context the process of tourist transformation includes an important heaviness of elements which distort the distinctiveness of tourist fitting, in the end
关键词：B.ile Felix Spa; B.ile 1 Mai Spa; tourist fitting; globalization; tourist ; landscape; tourist transformation
