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  • 标题:THE ANALYSIS OF SELECTED PROMOTIONAL ACTIVITIESIN THE FIELD OF TOURISM BETWEENPOLAND AND ROMANIA
  • 本地全文:下载
  • 作者:Jacek OLSZEWSKI
  • 期刊名称:GeoJournal of Tourism and Geosites
  • 电子版ISSN:2065-1198
  • 出版年度:2010
  • 卷号:5
  • 期号:2
  • 页码:121-132
  • 出版社:Oradea University Press
  • 摘要:The article presents an analysis of activities undertaken between Poland andRomania at different levels (from government, the regional and municipal as well as byassociations such as the Local and Regional Tourism Organizations) in the field oftourism. The results show that, unfortunately, the current operation and collaborationbetween the wider tourism are not satisfactory and this is related in part to the fact thatthe market for both sides is not a priority. However, individual tourist traffic to/fromthese countries develops without objection, and this was accomplished because of alarge variety of organizations/associations operating in Poland, travel agencies, a goodpartnership exchange between cities, as well as individual tourists themselves
  • 关键词:promotion; potential product; tourism cooperation between Poland and Romania
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