摘要：In the new millennium certain places more and more often use the field ofsports within the framework of their place branding activities to attract the economicactors, tourists and inhabitants. The literature focusing on the topic differentiatesbetween three platforms (event, team, place), and considers it essential that theindividual places should take appropriate steps in the fields of conception-making,infrastructural development and communication activities. The present paperoutlines the possibilities of the certain places and their measures through Hungarianand non-Hungarian case studies and the steps taken by the central government andthe local governments concentrating on the above fields
关键词：place marketing; sport; events; teams; local governments
