摘要：This study tackles a relatively recently developed concept between the tourism industry and the wine industry, named wine tourism. The main aim of the study is to highlight the wine potential of Alba County and the way it can be harnessed. Alba County has a rich wine heritage, a fact which is due to the long- standing tradition of wine-growing on these lands, since the Dacian epoch, as well as to the characteristics of the natural factors, favourable for obtaining high-quality wines, the reputation of which has been acquired at national and international competitions. The cultural and natural heritage associated to the vineyard and to the wine is an expression of the continuity of this activity over time and is emphasized by the variety and density of the tourist attractions spread in the four vineyards of Alba County, namely: Aiud, Alba Iulia, Sebe. and Tarnave. The high-quality wine, the winescape of the county, the old cellars bearing the stamp of wine-growing and winemaking traditions in this area, the cultural-historical monuments (castles, Dacian and medieval fortresses etc), natural reserves and monuments situated within the vineyards etc., are elements of tourist attractiveness which facilitate the development of wine-tourism by the creation of a complex tourist offer, able to satisfy a varied range of tourist motivations and to compete successfully with the offer existing in other wine-growing regions of the country and not only
关键词：wine tourism; wine road; vineyard; Alba County
