文章基本信息
- 标题:The Choice between Front-Loaded and Rear-Loaded Coupons for New Brands
- 本地全文:下载
- 作者:Rong Chen ; Xue Bai ; Feng He 等
- 期刊名称:Journal of Management and Marketing Research
- 印刷版ISSN:1941-3408
- 电子版ISSN:1941-3408
- 出版年度:2010
- 卷号:4
- 出版社:Academic and Business Research