期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2016
卷号：06
期号：07
页码：840-845
DOI：10.4236/ajibm.2016.67079
语种：English
出版社：Scientific Research Publishing
摘要：Product distinctiveness evaluation based on need for uniqueness is a fundamental psychological process in consumer choice, and researchers have found some results about it. From product feature comparison perspective, this article arranges these influence factors and establishes the structural system of consumer evaluation for product distinctiveness, and summarizes the researches achievements in this field.
关键词：Product Distinctiveness;Need for Uniqueness;Feature Comparison;Choice Set
