摘要：Transmedia storytelling is one of the most interesting phenomena emerging from the contemporary media ecology. In this article, the focus moves from contemporary transmedia productions to a literary classic: The Ingenious Gentleman Don Quixote of La Mancha , written by Miguel de Cervante from 1605–1615). Inspired by the conceptions of Henry Jenkins and Jesús Martín-Barbero, this article first reflects on the relationships between participatory culture, the media industry, and popular cultures; second, the article analyses from a narratological perspective a corpus of productions published between the 19th and 20th centuries in Spain that expanded the narrative universe of Cervantes’ masterpiece. The research specifically focuses on the auques , a series of peripheral graphic productions situated in a grey zone between Cervantes’ official narrative (the canon) and user-generated content (the fandom).
关键词：transmedia storytelling, narratology, semiotics, adaptation, user participation
