首页    期刊浏览 2024年10月07日 星期一
登录注册

文章基本信息

  • 标题:Fonts of Potential: Areas for Typographic Research in Political Communication
  • 本地全文:下载
  • 作者:Thomas J Billard
  • 期刊名称:International Journal of Communication
  • 印刷版ISSN:1932-8036
  • 出版年度:2016
  • 卷号:10
  • 页码:23
  • 语种:English
  • 出版社:USC Annenberg Center
  • 摘要:As the prevalence of digital technologies has increased, so too has the prevalence of graphically designed content. In particular, typography has emerged as an increasingly important tool for visual communication. In recent years, political actors have seized upon the expressive potential of typography to communicate their messages, to support their campaign efforts, and to establish viable brand identities. However, researchers have been slow to address the new role typography plays in the processes of political communication. Therefore, this article both synthesizes and proposes key areas for research on typography in political communication. Drawing on extant literature across the fields of design, communication, and political science, this article identifies the ways in which typography contributes to the communicative and organizational aims of political actors, demonstrates these contributions with examples from recent political campaigns, and concludes by pointing toward unanswered questions for future studies to address.
  • 其他摘要:As the prevalence of digital technologies has increased, so too has the prevalence of graphically designed content. In particular, typography has emerged as an increasingly important tool for visual communication. In recent years, political actors have seized upon the expressive potential of typography to communicate their messages, to support their campaign efforts, and to establish viable brand identities. However, researchers have been slow to address the new role typography plays in the processes of political communication. Therefore, this article both synthesizes and proposes key areas for research on typography in political communication. Drawing on extant literature across the fields of design, communication, and political science, this article identifies the ways in which typography contributes to the communicative and organizational aims of political actors, demonstrates these contributions with examples from recent political campaigns, and concludes by pointing toward unanswered questions for future studies to address.
  • 关键词:typography; political communication; campaigns; branding; graphic design
国家哲学社会科学文献中心版权所有