出版社：Universidade Federal do Parana̧, Departamento de Psicologia
摘要：The issue of water scarcity, besides being a relevant and contemporary environmental problem, can be characterized as a social phenomenon, the result of inadequate cultural practices. As such it can be studied by Behavior Analysis, more specifically, from the point of view of selection by consequences. In this context, our objective was to identify if campaigns and programs of water conservation are consonant with Behavior Analysis’ pr inciples on how to change and control individual behavior in the cultural dimension. Overall, data indicate the absence of contingent reinforcement on behavior of water waste and conservation and the presence of mentalistic practices, in contrast with the foundations of Behavior Analysis, especially with regard to the logic of selection by consequences. Keywords : cultural design; selection by consequences; cultural practice; water conservation.
关键词：planejamento cultural;seleção pelas consequências;prática cultural;conservação de água;cultural design;selection by consequences;cultural practice;water conservation
