摘要：Normal 0 21 This article has as objective to present reflections on ethics in the strategies of communication by means of the advertising in the tourism, being raised theoretical and practical aspects of the absence of ethical attitudes in the publicity campaigns of destinations, products and services. The study was carried through by means of collection of data in bibliographies and documents with information about the subject matter. With the research, it was possible to perceive that there are negative consequences of the lack of ethics in the advertising in the tourism, as for promoters of these campaigns, as for the others agents involved in the tourist activity, causing legal or marketing problems, as the crime of false propaganda and the distortion of the image of tourist destinations in the market.
关键词：Ética;Comunicação;Publicidade e Propaganda;Marketing;Turismo;Ethic;Comunication;Publicity and Propaganda;Tourism
