摘要：Due to globalization, corporations had to adapt themselves to a new reality, generating, thus, a situation of continuous improvement, so as to be able to maintain their position in the marketplace. Therefore, it’s necessary to analyze the real importance of both radical and incremental innovations within organizations. In this sense, the present article approaches “key” concepts in relation to innovation and its consequences regarding competitiveness of companies or industries. The method used was the study of the Fujifilm corporation case. The technological innovation in the photographic material industry was evaluated, as well as the effective changes which this new technology brought to the corporation. This study is based on a theoretical frame of reference and interviews made through a semi-structured questionnaire. The main conclusions indicate that the most effective form Fuji lm found to remain competitive was investing on research and development, on continuous improvement process and on incremental innovation of the fourth color layer technology, which utilizes the concept of light reproduction, in a similar way as the human vision perceives an image.
