摘要：The culture festivals may contribute to the cultural source of a given place. This activity associated to the tourism may enhance the self-esteem and improve the life condition of local population. In this work, we investigated the relationship between the Festivelhas, an event from Manuelzão project, UFMG (Universidade Federal de Minas Gerais), that took place in Jequitibá/MG and the socio-cultural impact caused in this city, known by the name: “The folklore capital of Minas”, localized by Velhas River (Rio das Velhas). When Festivelhas involves culture and community, it becomes a touristic resourse and contributes to local development. In conclusion we can state that since Festivelhas equalized the interests from the local community and from the market, it brought tourists, profits, and allowed a big opportunity to the city to valve its immaterial cultural heritage.
