摘要：The present article aims to think the architectural change of the new media implemented for the alliance between the commerce and the name of the author. This alliance is revitalized in the digital way to make possible the security and the consumption, through its new architectures of control and certification. we saw how, originally, the new media would characterize itself by unreliability and descentralization, and we can observe how the commerce has influenced in the form to apprehend and to change the structure of the digital way. Thus, we indicate that the commerce, in the net, has influenced in the ways of apprehension of the author. It provides a gradual change of relations in the Internet with the objective of control, localization and security to certificate the safe environment for the User’s consumption .
关键词：Autoria;Comércio;Meio digital;Arquiteturas de controle;Liberdade
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